The mark consists of an image of a large, strappy, high-heeled gray woman's shoe with a light blue insole and a black sole and black back, on a multi-colored background comprised of the colors lavender, pink, orange, yellow, and teal, with the stylized royal blue letters, "GNO" superimposed diagonally over the shoe. The stylized words, "A Way Of Life" appear in royal blue underneath the large shoe. Forming a circle around these images are variously colored, high-heeled women's shoes with the image of two crossed hand-weights in silver at the very top of the circle of shoes. The shoes are outlined in black and are colored as follows, starting at the top and going clockwise: blue, teal, orange, gray, burgundy, black and brown, green, yellow, teal, pink, pink, yellow, teal, burgundy, orange, blue, blue, orange, burgundy, teal, yellow, pink, pink, teal, yellow, green, brown and black, burgundy, gray, orange, teal, and blue. There is a black-lined border around the entire image.