The mark consists of the words "French Fry Magic" using stylized font with red outline of white words on a black background with a mound of golden colored french fries below the words "French Fry Magic" with a white outline buffer and white star-like dots representing salt on the mound of french fries. There is also a white gloved hand holding a black wand with a grey tip and a white star-like design at the tip on the far right side of the design just to the right and under the word "Magic". There is also a black circle outlined by a white circle with golden yellow dots around the white outline with another while circle outlining the dots. This circle design has a red ribbon outlined in golden yellow going across it with the words "The Original" in white curly font on the ribbon. The ribbon appears to have a golden yellow backing shown next to and on each side of the circle design. The circle design is on the left side of the design under the "M" in "Magic" and above the red outlining the mound of french fries.