The mark consists of Chocolate Covered Cheese is the name of the businesses, of which the consonantal alliteration would be "CCC." The mark contains both literal and design elements because the image embeds three "C"s in three different colors (brown, green, blue), intertwining/overlying/twisting, thereby suggesting the action of "covering in chocolate." The actual literal name is imprinted in the business website name, chocolatecoveredcheese.com. Again, this is a brand in development.