Providing on-line information in the field of personal awareness and self improvement via the Internet; providing an on-line computer database featuring information and content in the field of current events, games, health, fitness, finance, mentality, comedy, cultural events and motion picture film and television entertainment; entertainment services in the nature of on-going television programs featuring action, adventure, drama, comedy, documentary, sports, music, health, fitness, finance, mentality, culture and lifestyle entertainment transmitted via wireless communication devices, namely, cell phones, personal digital assistants, computers, and wireless handhelds; online publishing services, namely, publishing of online books and magazines; entertainment services in the nature of on-going radio programs featuring action, adventure, drama, comedy, documentary, sports, music, health, fitness, culture, finance and lifestyle entertainment; on-line journals, namely, blogs featuring information and opinions about entertainment, lifestyle and popular culture