direct marketing services for others, namely, customer and potential customer data selection, acquisition, and maintenance; direct marketing services, namely, customer data and potential customer data hygiene in the nature of removing duplicate data and correcting erroneous data; marketing list enhancement in the nature of adding supplemental or updated customer or potential customer data to existing data; direct marketing campaign management; market analysis, namely, scoring and analysis of marketing data for others; market analysis and research, namely, customer and prospective customer analysis and targeting for others; business consultation services in the fields of direct marketing and consumer information privacy; marketing services, namely, the provision of predictive data concerning consumer purchasing behavior, likelihood of consumer response and conversion, consumer brand loyalty, consumer product and brand affinities, and consumer preferences with respect to media and purchasing channels

application service provider (ASP) services, namely, maintaining software applications accessible by others over a network to provide consumer data privacy protection, consumer data hygiene, consumer data matching, and to connect consumer marketing data and consumer marketing data analysis results to software applications of others by means of an application programming interface (API)