The mark consists of the words French Fry Magic using stylized font with red outline of white words on a black background with a mound of golden colored french fries below the words French Fry Magic with a colored outline buffer and white star-like dots representing salt on the mound of french fries. There is also a white gloved hand holding a black wand with a grey tip and a white star-like design at the tip on the far right side of the design just to the right and under the word Magic. There is also a black circle outlined by a white circle with golden yellow dots around the white outline with another while circle outlining the dots. This circle design has a red ribbon outlined in golden yellow going across it with the words The Original in stylized font on the ribbon. The ribbon appears to have a golden yellow backing shown next to and on each side of the circle design. The circle design is on the left side of the design under the M in Magic and above the red outlining the mound of french fries.