The mark consists of a stylized logo design that has the appearance of a grocery shopping cart, but contains certain features of a tractor. The outline of the grocery shopping cart is brown with red cross-hatches forming the cart and has a brown handle. The wheels of the cart are lime-green tractor wheels; the back wheel is shaped like a large tractor wheel with a white circular center and a smaller lime-green circle; the smaller front wheel is circular with a white circular center and a smaller lime-green circle. A tractor smoke stack is shown on the right top portion of the cart which is topped by three lime-green leaves. The entire design sits on a brown rectangle with triangle indentations in the center portions of the right and left ends. The words "DIRECT LOCAL FOOD" is printed on the rectangle; "DIRECT" and "FOOD" are in small capitalized lime-green lettering and the word "LOCAL" is shown in a larger capitalized red lettering.