Application service provider featuring application programming interface software for integration of anonymous taste data, namely, preferences for beverages, beers, wines and spirits into application; Computer services, namely, creating an on-line community for registered users to which enables users to share and buy beverages, beers, wines and spirits.; Providing a website that gives users the ability to review various print, photographic, graphic image, and audio and video content and utilize a custom template to provide input, likes, dislikes, edits, changes, modifications, opinions, suggestions, and comments and engage in social, business and community networking; Providing customer-defined generated content and content of others automatically selected and customized based on the known or estimated geographical location of an Internet, mobile telephone or other wired or wireless digital network based customer