Advertising and marketing; mobile marketing services; dissemination of advertising for others via public and private wireless networks for display on mobile devices; advertising, promotion, and marketing services in the nature of mobile advertising for others; advertising, promotion, and marketing services in the nature of self-serve, subscription based mobile advertising network for operation by an end-user; marketing, advertising, and promoting the retail goods and services of others through mobile electronic devices; provision of advertising space by electronic means and global information networks; advertising services, namely, contextual and audience targeting in the field of mobile communications and on-line advertising; advertising and marketing consulting services for advertisers in web-based and mobile communications network settings, for collecting, tracking and analyzing web and mobile communications device-user behavior and preferences for the purposes of targeting advertising audiences, managing advertising and marketing campaigns, and advertising optimization; advertising and marketing services, namely, collecting, tracking and analyzing web and mobile communications device-user behavior and preferences for purposes of targeting advertising audiences, managing advertising and marketing campaigns, and advertising optimization; advertising management services in the nature of tracking, analyzing, and reporting on data, demographics, and consumer behavioral information; providing business and advertising information in the field of mobile communications and on-line advertising; tracking, measuring, and analysis of advertising for use by others in the dissemination of targeted advertisements and marketing messages online and over mobile communications networks