The mark consists of the literal elements "WE'RE ROLLING PRETZEL COMPANY" in stylized lettering and integrated design elements. The words "WE'RE ROLLING" appear as solid red letters, all on a white background and outlined in black. The words "PRETZEL COMPANY" are located below the other words, and appear in white, within a solid black oblong-shaped carrier design, which is at the center of four concentric oblong carrier designs. To the left of the literal elements are four fanciful twisted pretzel designs, appearing in solid gold, on a white background, bordered in black.