The mark consists of the wording "CENTO" in a red and black stylized font within a scrolling banner in yellow, white, black and blue, above a beige spoon holding red tomato puree and four red tomatoes with green stems. On the left-most tomato appears a design of a sunburst with pointed rays in red, yellow and orange, overlaid by a blue ring containing the wording "VINE RIPE TOMATOES" in a yellow stylized font, with a green rectangular banner with rounded corners containing the wording "NOT FROM CONCENTRATE" in a white stylized font across the middle of the blue ring, with five red tomatoes with green stems and the wording "FRESH PACK" in a yellow stylized font beneath the green banner. All of these elements appear on a yellow rectangle with a blue and white central area, and with a horizontal green line running the length of the rectangle near its bottom underneath the four tomatoes and spoon, in the center of which appears a blue parallelogram with the wording "ALL-IN-ONE" in a white stylized font.