The mark consists of the design features of the front of a cereal box package. The dotted outline of the packaging is intended to show the position of the mark and is not part of the mark. A banner design which has the words "GOLDEN FOODS" in white letters on a red background appears in the upper left corner. Two wavy lines in blue and yellow appear at the bottom of the banner design. Below the banner, the word "FRUTI" is located above the word "ROLLS." The stylized wording "FRUTI ROLLS" appears in white letters with a blue and light blue outline. Below the stylized wording appears a fanciful parrot character holding a green bowl with a yellow outline in the left hand corner that contains cereal appearing in green, yellow, purple, orange, red, and pink with white milk splashing. The fanciful parrot is in-line skating with its leg extended to the right while its helmet is falling off of its head. The color red appears on the background, on the parrot's head, tongue, torso, wings, on the in-line skate and as a sock. The color peach appears on the background. The colors blue and light blue appear on the parrot's shirt, wings, knee pad, in-line skate, and helmet. The color tan appears on the beak of the parrot. The color silver appears on the knee pad and in-line skate. The color white appears on the sleeves, neckline, and bottom of the shirt, on the eye and hands of the parrot, on the knee pad and on the in-line skate. The color black appears on the depiction of the eye, eyebrow and mouth. The color yellow appears on the stripes of the sleeves and bottom of the shirt, on the in-line skate, as a wheel on the in-line skate, and as a sock of the parrot. The color green appears on the parrot's wings, on the in-line skate, as a wheel on the in-line skate, and as a sock. The color orange appears as a wheel on the in-line skate. The color purple appears as a wheel of the in-line skate and is on the helmet. The color gray appears on the helmet and in-line skate.