The mark consists of plus sign in dark blue fading to light blue from left to right with black lines making the symbol look three dimensional and with gray shading creating a shadow effect around the symbol, inside the plus sign appears a molecule model with gray, blue, red and white molecules with white highlights that make them look three dimensional all linked by white connectors, the wording "Conversion Plus" appears to the right of the design in bold black letters with the slogan "Ultra-Concentrated Liquid Yeast-Based Fermentation Blend for Poultry" in smaller bold black letters appearing in two lines below the larger wording.