Computer software for scanning bar codes, two and three dimensional codes for providing shopping information and price comparisons, for identifying and locating stores where the same or similar products can be purchased, for providing nutritional content and allergen information of products, for locating copies of books at libraries and bookstores, for retrieving and providing product reviews; computer software for determining geographic locations of people, buildings, events, goods and services, and for determining directions to those people, buildings, events, goods and services; computer software for receiving and managing news feeds, for creating, updating and managing social networks, and for use in developing other computer software and software applications; computer software for allowing users to interact with all forms of advertising, allowing collection and sharing of information provided by advertising and allowing consumers to engage with whatever advertising media interests them and providing discounts, rewards, rewards points, and special offers based on that interaction; Computer software for delivering media messages including advertising to consumers

Promoting and marketing the goods and services of others; Marketing, advertising, and promoting the retail goods and services of others through wireless electronic devices and software that allows consumers to interact with all forms of advertising to get information regarding the goods and services of others, opt-in to incentive reward programs and provides consumers with interactive access to information and special offers for the goods and services of others