The mark consists of the words "BLACK LABEL VAPOR", in gold, lay atop a centered, gold-trimmed, four-point shield with a dark gray shield-face, and white and black outlines between the gold trim and the shield-face. The word "BLACK" begins and ends to the left of the described shield; the word "LABEL" lies atop the face of the shield; the word "VAPOR" begins and ends to the right of the described shield. A five-point gold crown is centered on the shield face and sits above the "AB" in "LABEL". Extending from the upper left, upper right, lower left and lower right outer edges of the described shield are elegant gold swirls that, in effect, frame words "BLACK LABEL VAPOR" as shown in the mark. The black background is not part of the mark.