The mark consists of The phrase is comprised of three words without spaces, with their initial letters capitalized. The text is stylized, and is shadowed slightly on the right side of each character of the first two hyphenated words. The hyphen is also stylized. The characters, including the hyphen, of the first two words are widened, as if bold. The first two hyphenated words are white. Against a white background, they are outlined to be visible. The third word in the phrase is also written in stylized text. It is not shadowed, and the characters are not widened. The third word is black. Above the last character of the third word n is a stylized bee. The head is pointed towards the n, and the body angles up to the right. The bilateral wings are indicated by two arcs. The first has beginning and end points against the body of the bee. The second has a beginning point against the first set of wings and an end point against the body of the bee, behind where the first set touch. The head is black, the body alternates between first yellow and ends with black. The arcs of the wings are white. Inside the arcs, the color is determined by the background of where the logo is placed.