Computer software for use with mobile devices for advertising and marketing purposes, namely, software for approaching consumers with brand offers and to increase consumer engagement, brand awareness and loyalty; Computer software for use with mobile devices for advertising and marketing purposes, namely, software for connecting registered consumers to brands using existing social media channels and increasing engagement by using those channels to better understand consumer needs and behaviors; Downloadable mobile software applications for offering, tracking, and processing digital coupons;Promoting the goods and services of others by providing discounts,advertised specials and offers regarding various goods and services of others; Providing information on sales and discount offers in connection with the foregoing; Platform as a Service for use with mobile devices featuring advertising and marketing computer software for approaching consumers with brand offers and to increase consumer engagement, brand awareness and loyalty; Platform as a Service for use with mobile devices for advertising and marketing purposes, namely, software for connecting registered consumers to brands using existing social media channels and increasing engagement by using those channels to better understand consumer needs and behaviors