The mark consists of the wording "JUNIOR ELF FAIRYTALE PRINCESS" in black outlined stylized lettering. Beneath that is the design of three princesses, all of which are outlined in black. To the left is a princess is depicted in blue and gold clothing and jewelry, with gold hair, a gold crown with red and green gemstones, with her facial features defined in cream, black, white, blue and red. The middle princess is depicted in purple and gold clothing, gold jewelry, and white gloves. She wears a red flower in her black hair. Her facial features are defined in cream, purple, black, white, blue and red. To the right is a princess depicted in pink and gold. She wears blue, red and gold jewelry, a gold crown, and white gloves. Her facial features are defined in cream, pink, black, white and blue.