Software and platform for supporting social networking processes related to communications by or concerning persons, entities and organizations in association with information related to physical objects; Software and platform for generating, rendering, publishing and posting a web page presenting information related to a specific physical object; Software and platform for generating, rendering, publishing and posting a web page presenting information related to a plurality of physical objects associated with, possessed by or owned by an individual, entity or organization and enabling social interaction and communication; Software and platform for support social networking processes related to communications by or concerning persons, entities and organizations in association with information related to physical objects; Software and platform for indexing and curating information related to physical objects; Software and platform for indexing and curating information digitized images of physical objects; Software and platform enabling video capture and image recognition of physical objects; Software service providing information related to physical objects, namely, origin, ecological impact, ethical data regarding provenance, chemical content and composition, structural content and composition, designer identification and biography, manufacturer identification and history, endorsements, product reviews, pricing history, market value, procurement, vendors, availability, geographical availability, marketing information and guidance, market place locations, and purchasing information and guidance; Webservice providing webpages with information regarding physical objects; Webservice for indexing and curating information digitized images of physical objects; Webservice for sharing, indexing and curating information related to physical objects; Webservice for providing social networking services related to curating and communicating about physical objects sale, rental, donation, loan, purchase, procurement, use, ethical use, composition and history