Downloadable software for advertising optimization, namely, for matching buyers and sellers of advertisements, tracking advertising performance and for managing, distributing and serving advertisements

Advertising, marketing and promotion services, namely, services related to audience development and content monetization; matching buyers and sellers of advertisements by distributing and serving advertisements; providing exchanges or auctions for buying or selling advertisements; promoting the goods and services of others; real-time advertising bidding services, namely, audience optimized advertising services; providing advertisement quality assessment services; providing exchange and auction services to facilitate advertising including those provided by social media, search engine marketing, inquiry marketing, internet marketing, mobile marketing, blogging and other forms of communications channels

Communication services for audience development or content monetization, namely, services related exchanges and auctions for advertisements through streaming or downloaded multimedia content, audio, or video material; communication services including facilitating delivery of audience-based advertisements or campaigns through multimedia content over a network; media producing and enhancing services for advertisement content enhancement; post-production editing services of media and multimedia content, namely, entertainment content for advertisement content enhancement; production of sound and music video recordings, namely, enhancement of sound and music video recordings or entertainment content for audience targeting; producing visual effects for media content and for internet web sites for advertisement content enhancement; design and development of computer software as a service featuring software for serving advertisements; design and development of computer software as a service featuring managing bids, real-time bids and responses relating to advertising; design and development of computer software for managing and evaluating content, conversations, and messages on social media platforms and for managing and evaluating the interactions of others on social media platforms; analysis of media analytics including those relating to audience-based advertising marketplaces; development of computer software for enhancing advertising campaigns, namely, advertising in the fields of social media and social networking for audience targeting; advertising related services using online networking services, namely, social networking services