Incentive award programs to promote the sale of products and services of others; promoting the sales of goods and services of others through the online distribution of promotional contests via a global computer network; issuing gift certificates and redeemable coupons which may be redeemed or used for goods or services, such certificates and coupons having been awarded or earned as part of a search engine sweepstakes and for searches, purchases, referral of friends, and other activities; consumer loyalty services for commercial, promotional and/or advertising purposes, namely, administration of a frequent user program that allows members to redeem points or awards for goods and/or services