The mark consists of the color yellow applied to the surface of a shopping bag and accompanying braided strap, along with the wording "M&M'S WORLD" displayed in stylized lettering and "M&M'S" characters displayed to the left and right of that wording. The letters "M&M'S" are in black stylized lettering on a white background. The word "WORLD" is made up of the letter "W" in yellow with a black outline, the design of a red circular piece of candy in place of the letter "O" on which the letter "M" in white appears, the letter "R" in blue with a black outline, the letter "L" in green with a black outline and the letter "D" in orange with a black outline, all on a white background. The red animated character to the left of the words has flesh colored arms and legs and is wearing white gloves and white shoes. The character includes a black mouth, white eyeballs with black irises and black eyebrows. A white stylized letter "M" appears on his chest. The yellow animated character to the right of the words has flesh colored arms and legs and is wearing white gloves and white shoes. The character includes a black mouth, white eyeballs with black irises and black eyebrows. A white stylized letter "M" appears on his chest. The broken lines indicate the position of the mark and are not part of the mark.