The mark consists of three total lines of wording describing the brand name "Dude Skin Care". Stylized mixture of upper and lower case letters in the word "dude" in the first line appearing larger than the words beneath it. Lower case "d" and "u" and curved upper case "E" form the word "dude" in the first line. There is a silver-colored arrow pointing upwards centered above the "u". The entire word "dude" is made to appear 3-dimensional by having a white/grey border around the left and bottom edges of the lettering in "dude". The silver arrow above the "u" in "dude" also has the same 3-dimensional effect to it. The lettering in "dude" is two shades of blue, one lighter, the other darker, with a shadow effect separating the two shades. The shadow appears as a semi-circle going from the initial "d" across to the ending "e" in "dude". The second line reads "SKIN CARE" all in upper case black letters and is centered precisely under the word "dude". The third line reads "MIAMI BEACH" in black letters and is centered precisely under the words "SKIN CARE" and in smaller font size than the words above it.