The mark consists of the face of a cow within a circular logo. The face of the cow is white with black markings and black outlining, mauve lips, and red tongue with white highlight. A yellow bell outlined in black is at the lower right-hand corner of the cow's face. To the left of the cow's face is an image of the state of Wisconsin in white with black outlining and a red star in the interior. To the right of the cow's face are the letters "WI" in brown with a brown underline. The circular background of the cow's face is tan with a triple-outline of brown, white, and tan. The border around the circular logo is brown with the words "THE COW AND THE CURD" in white and circling around the cow's face. Two white dots separate the words "THE COW AND" and "THE CURD". The circular border contains a triple outline of tan, white, and brown. A banner appears beneath the entire circular logo that is dark blue and contains the words "WISCONSIN CHEDDAR" in white. The banner has an outline of white and brown".