Technological services, namely, the research, design and provision of non-downloadable software applications for personal Internet search management and optimization of Internet search results, user behaviour analytics and aggregation of user data, content aggregation, participating in social media, social networking, tracking of Internet use and behaviour, auditing and analyzing Internet use and personalizing content and data for Internet users; data analytics, namely, the analysis of personal Internet search results; provision of personalized Internet search results to users based on an analysis of their Internet use and behaviour; data mining