The mark consists of the stylized capital letters H, S, and O, in that order, in which the bottom of the letter S extends backward and forms the crossbar of the letter H, which is angled downward as a result, and the top of the letter S extends forward to connect to the top of the letter O, making it appear as though it loops around to form the letter O. The letters are drawn to appear three-dimensional, as if they were extending toward the top right corner of the page and coming out of the page toward the viewer. The letters are primarily a block design, with a raised portion in the center of each line that forms each letter. The letters are primarily red, but the color blends to white in areas as if to show that there is a light source shining on the letters from the top left and the light is reflecting off of the letters.