The mark consists of an accurate pictorial representation in the shape of and depicted on the side of a truck representing an ocean fishing scene; specifically, a rampant blue, orange, white, black, and silver billfish leaping out of a blue and white ocean in the foreground with a white and black fishing boat with fishermen in black white and orange appearing in the background under a blue and grey sky with white and grey scattered clouds. The stylized word "Hooked" is superimposed over the upper right side of the mark and appears in orange, white, grey, silver and black. The dotted lines and black window shape within a dotted line are not claimed as a part of the mark and are merely shown to indicate placement of the mark.