The mark consists of a man with beige coloring and a shaved head outlined in a thin burgundy line with brown eyes and eyebrows and red lips, in a black t-shirt with a white emblem on it containing the terms "UNCLE UR RICHIE'S EST. 2012" in white, holding a white platter of various brown and beige cookies, some of which are decorated with purple, red, brown or white toppings. The man has a circle behind him that is burgundy and gradates to red, with a yellow border. The man and the circle are encompassed in a badge/emblem design that gradates in color from black to burgundy to red, with a red criss cross pattern and two thin bands of yellow outlining the inner and outer edge of the badge/emblem design with the yellow outer line gradating to white. The term "UNCLE RICHIE'S" is in white and is written on a curved angle on a burgundy banner that is outlined in yellow and located over the man's head, and the term "COOKIES" is in white and written on a curved angle on a burgundy banner that is outlined in yellow and located below the man holding the platter of the cookies. A small, yellow fleur de lis design is utilized between the term "UNCLE" and the term "RICHIE'S" and also on the both sides of the term "COOKIES". The term "EST." is in black on the bottom left side of the logo and the term "2012" is on the bottom right side of the logo.