Entertainment services excluding those in relation to real horses and horse racing, namely, providing interactive play areas for children, providing on-line interactive children's stories and online non-downloadable video games for children, providing non-downloadable pre-recorded digital music and online non-downloadable game software presented to mobile communications devices via global computer network and wireless networks, providing an online non-downloadable game software via an application for mobile phones and other electronic apparatus, providing temporary use of non-downloadable video games via a website, providing ongoing webisodes featuring animated drama, animated comedy, cartoon drama, and cartoon comedy via a website, providing non-downloadable on-line video games, and on-line games, production of films, production of animation and animated films, production of television programs, theater productions, laser shows, and providing temporary use of online non-downloadable electronic games and computer games, on-line diaries in the nature of blogs in the field of toys, playthings, games, animation, cartoon, clothing, footwear and headgear; electronic online journals, namely, blogs in the field of toys, playthings, games, animation, cartoon, clothing, footwear and headgear; providing online non-downloadable computer games, providing temporary use of online non downloadable interactive games excluding those in relation to a real horses and horse racing; sporting and cultural activities excluding those in relation to real horses and horse racing, namely, electronic games services provided by means of the Internet, mobile phones and mobile devices