The mark consists of the following: a representation of a green gator head with white teeth, white and black eyes and outlined in black, and green arms and hands with one hand twirling a brown football on end and extending into a red banner across the enlarged portion of a blue outline shield, the red banner having white lettering "TaxSlayer.com" thereon, the gator head and arms being located centrally between spaced black goal posts with black stars between the goal posts and the outline shield, the gator head and arms resting on a stylized black "T" representing the cross bar of the goal extending past the goal posts and the "T" forming part of the black word "GATOR" and beneath "GATOR" is the black word "BOWL" and beneath "BOWL" is the black word "JACKSONVILLE", with another black star between "JACKSONVILLE" and the apex of the outline shield, and there are two black arc lines between "GATOR" and "BOWL", and one black arc line between "BOWL" and "JACKSONVILLE".