Computer application software, including software for electronic devices, portable electronic devices, mobile and cellular phones, smart phones, tablet computers, handheld computers, electronic book readers, portable electronic devices, computers, set-top boxes, cable boxes, interactive televisions and game consoles, namely, for enabling consumer users to self-define online profiles and accounts for purposes of facilitating the receipt of relevant online and mobile advertising and promotional content and information; downloadable software in the nature of computer software and mobile application for facilitating the receipt of relevant online and mobile advertising and promotional content and information; computer software, namely, software for electronic devices, portable electronic devices, mobile and cellular phones, smart phones, tablet computers, handheld computers, electronic book readers, portable electronic devices, computers, set-top boxes, cable boxes, interactive televisions and game consoles for enabling users to view, categorize, search, rate, share, sort, and rank web-based content on popularity, relevance, and personal preference; computer software to track user activity, measure and test user affinity for material and content, and capture and report on data submitted by users, all for purposes of creating a user profile based on user data and/or creating aggregate consumer information for desired demographic/interest categories