The mark consists of a design including the stylized word "PRIMA" in blue letters with a white oval background a blue lower border; underneath is the word "HORCHATA" in white letters on a blue background and a white trim. A human face in white on a background of white and red leaves above a blue scroll with red marks appears on the white oval background above the word "PRIMA". A young lady in peach, with black hair, brown and white eyes, white teeth, and red lipstick is positioned in the center of a blue circular background wearing a red blouse and a red skirt with a blue band on her waist. The blouse has a yellow collar yoke and yellow sleeve border with red flowers, separated by green dots. The young lady is wearing a blue head band with a red flower and is holding a white pitcher of liquid. The Spanish phrase "¡CONSIENTE A TU FAMILIA!", with introductory and concluding exclamation marks, appears in stylized white letters on the lower border of the blue circular background. A blue lace pattern is found above the upper portions of the blue circular background. The design is placed on a larger blue background with upper and lower dark blue borders and a row of white diamonds between the borders and the background. A dark blue circle with the words "NO NECESITA" in white and the word "AZUCAR" in yellow appears to the left of the design. An oval red insert with a yellow border and the word "NUEVA" in white letters with introductory and concluding exclamation marks is located above the design.