Peer-to-peer gift cards and messages sharing services, namely, electronic transmission of message files and gift cards among internet and mobile users; Providing an computer application and website featuring technology enabling users to send digital gift cards and messages; Providing online chat rooms for registered users for transmission of messages concerning collegiate life, classifieds, virtual community and social networking; Providing computer, electronic and online databases in the field of entertainment and in the fields of secondary, collegiate, social and community interest groups; On-line journals, namely, blogs in the fields of entertainment, education, social, political, cultural, economic, scientific and general interest; electronic publishing services, namely, publication of text and graphic works