The mark consists of the wording "BAGOS" in a stylized font, with a dash across the top of the letter "A", with the "B" capitalized and all other letters lower-case, with all letters appearing in yellow and outlined in red, with black shadows to the right of each letter. To the left of the wording is a cartoon figure that is shaped like a vertical brown cylinder, having an open smiling mouth outlined in black with white inside and with a red tongue, beneath a centered eye that is white outlined in black. The figure has black shoes with white reflections that cast grey shadows, and white gloved hands outlined in black. The gloved hand on the left is placed as if resting on the left hip of the character. The right gloved hand is pointing above the wording "BAGOS" with the index finger.