The mark consists of a white background; an irregular but symmetrical oval with indentations with three colored bands around the circumference of the oval figure, the outermost band is deep (dark) purple, the middle band is white and the innermost band is deep (dark) pink; with the interior of the oval figure shaded in pale pink with white dots interspersed at regular intervals. The letters "YO-LISH" appear within the oval figure; with the letters "YO" in pale purple (lavender) and traced (outlined) in deep (dark) purple which tracing band is in turn traced (outlined) in white; with the letters "LISH" in deep (dark) pink and traced in white; and with a conical figure directly above the letter "I" in "LISH", depicting a scoop of frozen yogurt which image contains spiral bands in white, pale pink and deep (dark) pink. The words "frozen yogurt" appear inside the oval figure centered directly beneath the letters "YO-LISH", with each letter on a white background which traces the contours of the letters. The letters "fro" appear outside the oval figure above the upper left fork of the letter "Y" in "YO", with its letters in deep (dark) pink and each letter traced or outlined in white.