The mark consists of a square. The edges of the mark are surrounded by thin frame which ranges from silver/grey to black color. The background of the mark features black color. In the middle of the mark there is a diagonally placed semi-circular shaped drawing with its upper part resembles a disc. This 'disc' spreads from the lower left corner to the upper right corner, and it features red color. The lower side of the disc (directed to the lower right corner of the mark) gradually turns into black color. The upper part of the 'disc' consists of a thin frame, toned by a slightly brighter red color. The absolute middle of the mark consists of the words "akadem" (located above) and 'records' (located bellow). Both of these words are in capital letters. The shape of these two words is disfigured into a 'fish eye' like shape. Also, both words consist of smooth shifts between silver/grey and black color. The first part of the word 'akadem', which includes the letters "AKA", feature silver/grey color, while the second part of the same word (letters "DEM") turns into a darker, black-like color. The first part of the lower word 'records' (letters "REC") feature darker, black-like color, while the second part of the same word turns into a lighter, grey-like color. In addition, each letter of the words "akadem" and "records" features its own shades of silver/grey to black color.