The mark consists of a barracuda in light blue, with black outlining and blue and black highlighting, white teeth, and a white and black eye, behind which appears a perforated orange and yellow ball, with steam in white, highlighted in gold, emanating from behind the ball and swirling in front of it and behind the barracuda, and behind all of which is a three dimensional gray and black weathered metal plate with three rivets at the top and four rivets at that bottom; the barracuda appears to be coming out of a cup of coffee, with the coffee splashing out; the coffee cup is white outlined in black and highlighted in black and light blue, and the coffee is dark brown and light brown with black highlighting; and superimposed across the metal plate at the top is the word "BARRACUDA" in stylized orange capital letters outlined in yellow, with an arching light blue line with a black shadow beneath the word "BARRACUDA", and superimposed across the metal plate at the bottom, below the coffee cup, is the word "BITE" in all stylized orange letters outlined in yellow under an arched light blue line with a black shadow, all on a black background that is not part of the mark.