The mark consists of a 2-D cartoon image of a brown wooden cutting board with the word "BO" in white stylized font; beneath that is a 2-D cartoon image of a brown wooden cutting board with the word "GO" in white stylized font; the centers of the letter "O" in "BO" and in "GO" consist of a cartoon image of a hamburger comprised of a top and bottom light brown bun, with green lettuce and green pickles, a red tomato and brown hamburger patty; both foregoing images are superimposed over the cartoon image of a tray which is colored by alternate diagonal yellow and gold stripes; the wording "BUY ONE, GET ONE" are superimposed in stylized red shaded font on the foregoing tray image; the white background on which all of the foregoing images, wording and lettering are superimposed is not claimed as a feature of the mark.