The bringing together of a variety of goods and services for the benefit of others and enabling customers to conveniently view and purchase those goods and services in the field of general consumer merchandise; advertising and promoting the goods and services of others; promoting the goods and services of others, namely, providing access to rebates and cash back offerings in connection with the promotion of the goods and services of others, excluding travel and transportation related goods and services; administration of a consumer loyalty and customer referral program to promote the goods and services of others, excluding travel and transportation related goods and services; administration of a consumer loyalty and customer referral program to promote the goods and services of others in the nature of processing of merchant rebates, excluding travel and transportation related goods and services; providing a web site featuring the ratings, reviews and recommendations on products and services for commercial purposes posted by users; advertising and marketing the products and services of others via social media and social sharing services; advertising and marketing services provided by means of indirect methods of marketing communications, namely, blogging services in the field of promoting the goods and services of others and consumer loyalty purchase programs, excluding consumer loyalty purchase programs related to travel and transportation related goods and services; promoting the goods and services of others via cash back rewards and coupon programs, excluding travel and transportation related reward and coupon programs; promoting the goods and services of others via mobile device application and coupon program