The mark consists of four words, "YO KOOL FROZEN YOGURT." The first word, appearing at the top left-hand side of the mark is "YO." The word "YO" is in all capital letters. The "Y" is outlined in black trim and shaded green inside. On top of the "Y" is black trim in the shape of a scoop of frozen yogurt. The scoop is shaded white inside. Atop the outline of the scoop, at approximately 11 o'clock, is an oval cherry. The oval is outlined in black trim, shaded burgundy inside with a curved black line inside the shaded area on the right-hand side of the cherry. Atop the cherry is a stem which consists of a black curved line. The "O" in "YO" consists of two concentric circles made of black trim, shaded burgundy in between. The "K" in "KOOL" is outlined in black trim and shaded green inside. The two "O"s consist of two cherries. The first cherry "O" consists of an oval which is trimmed in black and shaded burgundy inside. There is a curved black line in the burgundy shaded area on the left-center of the cherry. The second cherry "O" consists of an oval which is trimmed in black and shaded burgundy on the inside. There is one curved black line in the burgundy shaded area on the left-hand side of the cherry, and another curved black line in the shaded area near the top of the oval. There is a stem connecting the two cherry "O"s which consists of a curved black line running from near the top of each oval, connecting in the middle. There is a curved vertical black line running from the intersection of both stems. Directly above the intersection and crossing the vertical black line are three short horizontal black lines. The "L" in "KOOL" consists of black trim, shaded green on the inside. Below "YO KOOL" is a black trimmed elongated oval with a flat top and flat bottom. The oval is shaded green on the inside, with the words "FROZEN YOGURT" in white capital letters.