(Based on Use in Commerce) Advertising services, namely, promoting the books of others in the field of law by means of news and reviews regarding same; Computerized on-line retail store services in the field of politics, economics, history, philosophy, book and media retail; Discount stores in the field of politics, economics, history, philosophy books; Mail order book clubs; Mobile retail store services featuring politics, economics, history, philosophy books; On-line retail store services featuring a wide variety of consumer goods of others; On-line retail store services featuring downloadable electronic books; On-line retail store services featuring downloadable pre-recorded music and video; On-line retail store services featuring downloadable books, cd's. mp3's, movies; On-line retail store services featuring books, cd's, mp3's, dvd's; Providing a website featuring information about political issues; Providing an internet website featuring news and information in the field of national and international politics; Providing incentive award programs for customers and employees through the distribution of prepaid stored value cards for the purpose of promoting and rewarding loyalty; Retail store services featuring books, cd's, mp3's, dvd's accessible on-line and by telephone, facsimile and mail order; Temporary retail stores set up on-site at schools to provide shopping facilities for students(Based on Intent to Use) Promoting the goods and services of others by providing a website featuring coupons, rebates, price-comparison information, product reviews, links to the retail websites of others, and discount information; Providing a searchable website featuring the goods and services of other vendors; Providing an on-line searchable database featuring used books being offered for sale and buyer/seller contact information; Provision of space on websites for advertising goods and services; Retail apparel stores; Retail store services featuring books, cd's, mp3's, dvd's; Retail store services in the field of books, cd's, mp3's, dvd's featuring a bonus incentive program for customers; Retail books, cd's, mp3's, dvd's stores; Subscriptions to books, reviews, newspapers or comic books