LIVE THE LABEL - Trademark Details
Status: 602 - Abandoned-Failure To Respond Or Late Response
Serial Number
85700645
Word Mark
LIVE THE LABEL
Status
602 - Abandoned-Failure To Respond Or Late Response
Status Date
2014-06-03
Filing Date
2012-08-10
Mark Drawing
4000 - Standard character mark
Typeset
Published for Opposition Date
2013-01-22
Law Office Assigned Location Code
L20
Employee Name
FERRAIUOLO, DOMINIC J
Statements
Goods and Services
Advertising agency specializing in the design and execution of word of mouth, viral, buzz and experiential marketing programs; Advertising and marketing services provided by means of indirect methods of marketing communications, namely, social media, search engine marketing, inquiry marketing, internet marketing, mobile marketing, blogging and other forms of passive, sharable or viral communications channels; Advertising and marketing services, namely, promoting the goods and services of others; Advertising, marketing and promotion services in the field of retail sales of various existent brands through the use of various promotional concepts which encourage the target audience to "Live the Label" of a given brand in order to draw correlation between the activity (outdoors, sporting, etc.) with the given brand in a positive, enticing and emotionally uplifting way in order to encourage purchase of given brand and associate the given brand with the activity depicted in the marketing collateral (HD video, etc.). Marketing may encourage brand loyalists to send in their own footage of them "Living the Label" as they engage in some interesting, exciting, difficult, challenging and/or humorous activity (sports, adventure, outdoors, etc.).; Advertising, promotion, and marketing services in the nature of promoting the lifestyle of given brands for companies with existent brand loyalty; Arranging and conducting marketing promotional events for others; Branding services, namely, consulting, development, management and marketing of brands for businesses and/or individuals; Business consultation and management regarding marketing activities and launching of new products; Creative marketing design services; Marketing plan development; Marketing services, namely, promoting or advertising the goods and services of others; Marketing, advertising, and promoting the retail goods and services of others through wireless electronic devices; On-line advertising and marketing services; Promoting the goods and services of others by means of word-of-mouth and nontraditional marketing programs; Promotional marketing services using audiovisual media; Promotional services, namely, guerrilla marketing services; Social media strategy and marketing consultancy focusing on helping clients create and extend their product and brand strategies by building virally engaging marketing solutions
Classification Information
International Class
035 - Advertising; business management; business administration; office functions. - Advertising; business management; business administration; office functions.
US Class Codes
100, 101, 102
Class Status Code
6 - Active
Class Status Date
2012-08-17
Primary Code
035
First Use Anywhere Date
2013-03-01
First Use In Commerce Date
2013-03-15
Correspondences
Name
EXIGENT MARKETING, INC.
Address
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Trademark Events
Event Date | Event Description |
2012-08-14 | NEW APPLICATION ENTERED IN TRAM |
2012-08-17 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
2012-12-07 | ASSIGNED TO EXAMINER |
2012-12-13 | APPROVED FOR PUB - PRINCIPAL REGISTER |
2013-01-02 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
2013-01-03 | NOTICE OF PUBLICATION |
2013-01-22 | PUBLISHED FOR OPPOSITION |
2013-03-19 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
2013-03-20 | NOA MAILED - SOU REQUIRED FROM APPLICANT |
2013-09-11 | TEAS STATEMENT OF USE RECEIVED |
2013-10-11 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
2013-09-11 | USE AMENDMENT FILED |
2013-10-15 | STATEMENT OF USE PROCESSING COMPLETE |
2013-11-05 | SU - NON-FINAL ACTION - WRITTEN |
2013-11-05 | NON-FINAL ACTION E-MAILED |
2013-11-05 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
2014-06-03 | ABANDONMENT - FAILURE TO RESPOND OR LATE RESPONSE |
2014-06-03 | ABANDONMENT NOTICE MAILED - FAILURE TO RESPOND |