The mark consists of large-size lower case "i", the "i" reddish-orange, the dot being reddish-orange on bottom, black on top with a white hockey-stick-like divider, smaller characters "i3" to the right side of the bigger "i", all inside a black circle with white background, the circle being white through the reddish-orange part of the "i"; the words "idea innovation improvement" below the circle, the words separated by arrowheads.