The mark consists of an image of a professor from the chest up in the inner of two concentric circles. The professor is shown with a pencil behind his right ear and wearing medium length hair, glasses, and a suit and tie. The professor is holding a cheese puff with his left hand. There is a blurb that appears to the left of the professor which says "GENIUS!!" in stylized text. The words "SMART PUFFS" in stylized text appear around the top portion of the outer concentric circle, with one dot appearing before the letter "S" of the word "SMART" and one dot appearing after the letter "S" in the word "PUFFS". In both the top left hand and top right hand corners appears a graduation cap. Underneath the two circles appears a chalk board with math equations to the right. A ribbon banner above three ellipses in decreasing sizes appear on the left. The foregoing is framed by a rectangular border which is overlapped by the outer concentric circle and all three ellipses. All of the above is superimposed on a background that depicts notebook paper and includes horizontal lines and three circles placed vertically down the left hand margin. The broken lines shown in the drawing are for outlining purposes only and are not claimed as a feature of the mark.