Advertising, marketing, and promotional services; business marketing consultation services; business intelligence services; business research services; business information services; marketing analysis services; marketing consultation in the field of mobile and online marketing, advertising, and consumer engagement; placing advertisements for others; ad serving, namely, placing advertisements on websites, mobile websites, and microsites for others using specialized computer software; marketing and consulting services in the field of promotion and tracking goods, services and brands via mobile, social, and online media to drive consumer interest, engagement and action; advertising services, public relations, and marketing services provided by means of indirect and direct methods of marketing communications, namely, social media, search engine marketing, internet marketing, and mobile marketing; developing advertising campaigns for others provided through the Internet, websites, online banners, mobile applications, microsites, social networking platforms, cable television, on-demand media, radio broadcasts, and video games; developing marketing strategies, concepts and tactics for others; provision of online database of consumer preferences, behavior, lifestyle and demographic data for use in predicting consumer behavior in relation to advertising campaign planning, marketing, and product distribution planning; business services, namely, analyzing consumer preferences, behavior, and lifestyle data and providing reports that segment consumers into demographic groups and forecast and predict future consumer behavior by segment for marketing, advertising, and product distribution planning purposes; development and application of operational research and mathematical procedures to the field of marketing and advertising research and the collection and systemization of information into computer databases for use in the fields of marketing, advertising, and consumer preferences, behavior, and lifestyle analytics; design of internet advertising