Advertising and marketing services, namely, providing advertising services for managing, distributing and serving advertising, improving ad targeting, facilitating buying or selling advertising, providing real-time reporting, and monitoring and optimizing the performance of advertising campaigns; advertising and marketing consulting services for executing digital advertising campaigns; collecting, reporting, analyzing and integrating data related to the effectiveness of advertising and marketing campaigns; promoting the goods and services of others via the Internet by means of keyword placement for search engine optimization and product merchandising based on Internet searches; promoting the goods and services of others through the creation and management of keyword databases for use in on-line keyword searching and through search engine referral traffic analysis and reporting