Advertising services, namely, dissemination of advertising for Larson Electronics via an on-line electronic communications network; Retail store services featuring a wide variety of lighting products and lighting accessories, including a variety of flashlights, handheld portable lights, spotlights, explosion-proof flashlights, LED flashlights, HID flashlights, pen lights, and headlamps; providing consumer product information via the Internet or other communications networks; computerized on-line ordering services featuring a wide variety of consumer goods; providing a searchable database in the field of lighting products and hazardous area lighting products via a computer network; computerized on-line ordering featuring merchandise and lighting products and lighting accessories; providing a searchable on-line advertising guide featuring the goods and services of Larson Electronics and others