Gift card service for selling gift cards, namely, promoting the gift cards of others; on-line retail store services featuring electronic debit cards, gift cards and stored value cards and physical debit cards, gift cards and stored value cards; Providing an Internet website portal that provides customer access to customer rewards program and gift card accounts for the purpose of promoting the goods and services of others, for the purpose of providing incentive award programs, and for the purpose of administration of customer loyalty rewards programs for others; Promoting the goods and services of others by means of the issuance of loyalty rewards cards and gift cards; On-line advertising services for others; Operating an on-line marketplace for trading of gift cards and customer loyalty rewards; Providing of advertising space on an Internet web site featuring gift cards and reward programs; Advertising services, namely, promoting the customer loyalty rewards programs of others; Advertising services, namely, promoting the rewards programs of others; Advertising and promotional services, namely, promoting the gift cards and loyalty rewards programs of others by providing links to social and business networking sites; Providing links to business networking sites for the purpose of promoting and advertising gift cards and loyalty reward programs

Software as a service (SAAS) services, namely, hosting software for use by others for use on a computer, smart phone, laptop computer or tablet computer for delivering gift cards, sending gift cards, receiving gift cards, purchasing gift cards, using gift cards, managing gift cards, keeping track of gift card balances, trading gift cards, and selling new and used gift cards; Software as a service (SAAS) services, namely, hosting software for use by others for use on a computer, smart phone, laptop computer or tablet computer for delivering rewards, sending rewards, receiving rewards, purchasing rewards, using rewards, managing rewards, keeping track of rewards, trading rewards, and selling rewards in customer incentive reward programs and in employee incentive reward programs; Software as a Service (SaaS) featuring software for peer-to-peer and group-to-group interaction in the areas of promoting the goods and services of others, incentive award programs, and administration of customer loyalty rewards programs for others and involving the recognition, rewards, monetization and payment that may incorporate the allocation, collection, and distribution of points, characteristics, micro messages, and money that can be associated to recognition of individuals for achievements, efforts, attitudes, skills, and objectives; Providing a web site featuring technology that enables companies and organizations to administer and manage employee incentive award programs and to promote employee productivity, performance, recognition and morale

Providing links to web sites of others featuring online social networking services for the purpose of promoting and advertising gift cards and loyalty reward programs