Operating an on-line marketplace featuring textbooks; Providing a buy-back and trade-in program for used textbooks of others; Administration of a textbook rental partner program for retail stores, namely, providing exhibition stands and booths, including related equipment, for textbook rental in retail stores; Administration of a student brand ambassador program, namely, arranging and conducting incentive reward programs to promote the sale of textbooks by means of student referrals; Issuing gift certificates which may then be redeemed for goods and services; Promoting textbook rental services through sweepstakes and contests

Providing on-line electronic bulletin boards for transmission of messages among computer users that are either a part of a social network of friends or students, concerning listings for textbooks, student life, campus activities, announcements, events, classes, meetings, activities, housing, roommates, rentals, employment, resumes, volunteerism, services, community, personals, politics, family, arts and information on a wide variety of topics of general interest to students; Providing on-line forums and discussion groups for transmission of messages among a social network of friends, or students or computer users concerning commerce, products, activities, health, family, arts, politics, leisure, romance, work, electronic mail services; electronic transmission of messages, data and images; Providing an online, interactive bulletin board for the transmission of messages among users in the field of education for trading services in which buyers post questions regarding any topic such as homework, tutoring, proofreading, research, or technical questions, and sellers electronically respond with answers to such buyers' questions

Textbook rental services; Providing newsletters in the field of information of interest to students via email; On-line journals, namely, blogs featuring information of interest to students; Rental of textbooks via an electronic kiosk; Entertainment services, namely, conducting sweepstakes directed to students; Administration of a student brand ambassador program, namely, providing an educational program for college students in the field of business administration consisting of practical product sampling and market research activities; Providing information relating to educational services; College consulting services, namely, assisting students in finding colleges and universities and completing the application process; Education services, namely, providing on-line information and guidance to students, parents and guidance counselors in the field of admissions and study programs at institutions of higher learning; Educational services, namely, providing on-line learning resources in the nature of study guides and study materials for students of primary, secondary and college levels; Providing a website featuring information about academic classes, in the nature of social networking links and other information, namely, course descriptions and credits, academic requirements and scheduling information