The mark consists of a concentric centrally located circle with an outer yellow circle, a thin black and white circle, and an inner red circle. In the center is an orange and red sunrise against a green rectangle with a white background. Superimposed over the overall circle design and at the base of the sunrise is a red rectangular design outlined in white including the word "MEXICALINA" in the middle in white letters. Three yellow wheat kernels disposed to the left of the circle, a doll positioned to the right of the circle. The doll is a white and black figure wearing a yellow flower in her hair, an orange and red shirt, green and red skirt, brown shoes, and carrying a red scarf.